Poochella

Join Fur The Brand at our FURST POOCHELLA: a festival open to all dogs and ages benefiting dogs & families in the fight against canine cancer! There will be great music, fun activities, food, drinks, photo ops, and plenty of love filling the White River State Park August 27th. Because saving lives rocks!

All proceeds benefit Fur The Brand’s financial assistance program to help dog families unable to afford the cost of veterinary care. Since our inception in 2020, Fur The Brand has saved 45 lives and dog families from having to say goodbye too soon. Events like POOCHELLA help us raise awareness in our community and enable us to continue making an impact in the fight against canine cancer!